In a previous episode, we discussed the evolution of an organization from a product-centric organization to a service-centric organization and eventually into an experience-centric organization. As customer behavior evolves, it’s important to take an outside-in approach when designing products and systems. The focus should be on creating a positive customer experience, and transitioning to an experience economy is essential for customer-centric organizations.
One way to enhance the customer experience is by using a digital double that combines human identity and personality, operating based on their intent and situation. However, as we move towards developing digital personalities, it’s important to take a pragmatic approach and consider the ethical and privacy implications for humans, while ensuring appropriate safeguards are in place. Asanka goes into more detail in this VentureBeat article.
One point of clarification: We believe that digital doubles are not the same as avatars or personifications of humans in virtual reality or the metaverse. Avatars are projections of human intent in a digital space. Avatars or digital projections are not created to improve the experience of the human in the real world, instead, they’re intended to provide passive gratification by escaping from reality.
Hope you enjoy this episode, and please share your insights using the form below.
Dr. Gautham Pallapa is a Senior Executive Advisor for VMware. He works with C-Suite and executives at Global 2000 enterprise customers in transforming their strategy, processes, technologies, culture, and people to achieve their objectives and business outcomes. His mantra is "Transform with Empathy" and has successfully led several business transformations and cloud modernization efforts in various industry verticals.
Gautham is an agile coach, a Lean Six Sigma Black Belt, a SAFe Agilist, and an Ambassador for the DevOps Institute. He writes/talks/works on transformation, elevating humans, helping underprivileged people, and giving back to the community. Gautham was awarded the 2018 Tech leader of the year by AIM for his contributions. He has an upcoming book called "Leading with Empathy" which explores these topics in detail.
Asanka’s goal is to connect humans and technology by helping organizations implement digital transformation programs that result in consumer-driven digital applications. In his current role as the Chief Technology Officer, Asanka drives efforts to create, refine, and enhance WSO2’s corporate reference architecture and is responsible for spearheading a thought leadership outlook that defines WSO2’s corporate reference methodology for development, customer success, and implementation. Working closely with customers, partners, and analysts, he evangelizes WSO2’s technology vision.
Asanka has over 20 years of industry experience, which includes designing and implementing highly scalable distributed systems, SOA, and microservice architectures in the financial domain, mobile platforms, and various business integration solutions. He is also a committer of the Apache Software Foundation. Asanka is a regular speaker at numerous global events and many tech meetups in San Francisco Bay Area.
Dr. Gautham Pallapa is a Senior Executive Advisor for VMware. He works with C-Suite and executives at Global 2000 enterprise customers in transforming their strategy, processes, technologies, culture, and people to achieve their objectives and business outcomes. His mantra is "Transform with Empathy" and has successfully led several business transformations and cloud modernization efforts in various industry verticals.
Gautham is an agile coach, a Lean Six Sigma Black Belt, a SAFe Agilist, and an Ambassador for the DevOps Institute. He writes/talks/works on transformation, elevating humans, helping underprivileged people, and giving back to the community. Gautham was awarded the 2018 Tech leader of the year by AIM for his contributions. He has an upcoming book called "Leading with Empathy" which explores these topics in detail.
