In a previous episode, we discussed the evolution of an organization from a product-centric organization to a service-centric organization and eventually into an experience-centric organization. As customer behavior evolves, it’s important to take an outside-in approach when designing products and systems. The focus should be on creating a positive customer experience, and transitioning to an experience economy is essential for customer-centric organizations.

One way to enhance the customer experience is by using a digital double that combines human identity and personality, operating based on their intent and situation. However, as we move towards developing digital personalities, it’s important to take a pragmatic approach and consider the ethical and privacy implications for humans, while ensuring appropriate safeguards are in place. Asanka goes into more detail in this VentureBeat article.

One point of clarification: We believe that digital doubles are not the same as avatars or personifications of humans in virtual reality or the metaverse. Avatars are projections of human intent in a digital space. Avatars or digital projections are not created to improve the experience of the human in the real world, instead, they’re intended to provide passive gratification by escaping from reality.

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