In our previous episode of Spirited Dialogue hosted by Transformity, we talked about identifying business value is the first step of a digital transformation journey and is essential for strategic planning, resource allocation, risk management, and ensuring alignment with the organization’s long-term goals. Here are some examples of real world business outcomes some of our customers identified in our workshops:
In this episode, we dive into Step 2—defining quantifiable success. We walked through some of these business outcomes and demonstrated how leaders can define quantifiable success for business outcomes. We used the example of a ship setting off to find new lands in the 15th centuryto articulate why we need to have a clear definition of success.
The definitions of success should be articulated similar to SMART goals—Specific, Measurable, Attainable, Relevant, and Time-bound.
It is not enough to just create these definitions of success. Leaders must clearly articulate why the definition of success was chosen and what it will do to the business outcome when achieved and socialize it to the organization and ensure that there is no ambiguity. Visual indicators are essential to promoting the aspired state to the organization. Aso, we need to revisit these at regular intervals and have the right feedback loops to make adjustments or realignments as needed.
We hope you enjoy this episode as much as we did. Please share your thoughts and insights with us through our contact form or on social media. We look forward to continuing the conversation with you.
