Unlocking Business Success: Building a Robust Data Strategy

Spirited Dialogue: Episode 2 of Data-Driven: Leveraging Data for a Superior Digital Experience

In Episode 1 of our Spirited Dialogue data strategy series “Data-Driven: Leveraging Data for a Superior Digital Experience,” we were joined by Sunil Sharma, our subject matter expert on data. We talked about the value of a good data strategy and utilizing it as an enabler for business strategy.

In Episode 2 of the series, we explore how we can convince an organization that they need a data strategy and ways to build a good data strategy. Here is the TL:DR of the episode:

  • Organizations must have a good data strategy to successfully achieve their business outcomes
  • A good data strategy should be Specific, Practical, Comprehensive, and ever-evolving and must drive towards enhancing the overall experience for the customer
  • We want our data strategy to be ambidextrous–both offensive and defensive–for success
  • Most importantly, your data strategy should be strongly aligned with your business strategy
  • And finally, we need to have a data-driven operating model to be successful

Spirited Dialogue Data Series Episode 2 – Unlocking Business Success: Building a Robust Data Strategy

Hope you enjoy the video, and as always, please share your feedback/comments below, and also any topics that you would like us to cover in this data strategy series. Cheers!

Dr. Gautham Pallapa

Dr. Gautham Pallapa is a Senior Executive Advisor for VMware. He works with C-Suite and executives at Global 2000 enterprise customers in transforming their strategy, processes, technologies, culture, and people to achieve their objectives and business outcomes. His mantra is "Transform with Empathy" and has successfully led several business transformations and cloud modernization efforts in various industry verticals. Gautham is an agile coach, a Lean Six Sigma Black Belt, a SAFe Agilist, and an Ambassador for the DevOps Institute. He writes/talks/works on transformation, elevating humans, helping underprivileged people, and giving back to the community. Gautham was awarded the 2018 Tech leader of the year by AIM for his contributions. He has an upcoming book called "Leading with Empathy" which explores these topics in detail.